Photographer’s Guide To Pricing

$25.00

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This product includes:

-pricing psychology factors to take into consideration when creating your packages

-a Google Sheets template that allows you to calculate what you should be charging per session for great profit margins

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The Photographer’s Guide To Pricing

This product includes:

-a Google Sheets template that allows you to calculate what you should be charging per session for great profit margins

-pricing psychology factors to take into consideration when creating your packages

 

Determining your pricing in a service based industry can be incredibly tough. There are a lot of factors to take into consideration. You want your pricing to be a great representation of your brand, speciality, expertise, and the experience you provide for your clients. We’ve created this guide in order to help you accurately determine a set of pricing that will assure that you’re profitable and help you reach your income goals. We’ve also included some pricing psychology tips to keep in mind along the way.

It can feel very easy to do the math and determine a profitable pricing structure. But the way you price your services can also serve as a powerful marketing tool. The way you create packages and organize them on your pricing guide can be a huge factor in if a client books you and how much they book you for. Pricing psychology is one of the topics we teach at our workshops that gets the most praise because the facts are truly mind-blowing. So we really wanted to create a product that included these factors because they allow photographers to make small changes in their packages that result in a huge difference in booking rates.